Spaces tell stories – and thoughtful environmental design helps shape how people feel when they enter them. I design signage, wayfinding, large format graphics, vehicle liveries, and interior fit out elements that bring brands to life in physical environments. My approach balances creativity with practicality, ensuring every piece is visually striking, functional, and production ready.
Coffee Cart
Pull-up Banners
TUI TUIA | LEARNING CIRCLE • CONFERENCE AND EVENT MATERIALS
Tui Tuia delivers education and mentoring designed to inspire, uplift and help prepare teachers and kaiako, whānau and communities for today and tomorrow’s challenges. To support their presence at conferences, seminars, and events, a visually compelling suite of materials was developed to communicate core brand messages to educators and stakeholders.
Where appropriate, bilingual versions in English and Te Reo Māori were produced. Local imagery was selected and handled with cultural respect – particularly for Māori and Pasifika communities – by preserving the integrity of subjects (e.g., ensuring heads were fully visible). Tui Tuia’s custom Kowhaiwhai patterns were also used thoughtfully, following the cultural guidelines that come with their significance.
Their Maramataka notebook, their most popular promotional product, incorporated the Maramataka calendar as an A3 foldout in the back cover. This was a result of close collaboration with the Maramataka Māori organisation.
All Tui Tuia projects throughout this portfolio are original designs based on the stunning brand identity by Nick Hall, Creative Director of Strategy & Ops.
HEALTH SHUTTLE • VEHICLE LIVERY
Health Shuttle is a companion driving service designed to make everyday life easier for people who need extra support getting from A to B. The concept above was designed to deliver strong visual impact for their vehicle branding. With my understanding of the client’s priorities and production, I also developed a more economical, refined alternative – ultimately selected as the final design.
Entrance lobby
Large open office
Shared kitchen
Director's office
TUI TUIA | LEARNING CIRCLE • NEW OFFICE WALL DECAL DESIGN AND IMPLEMENTATION
As Tui Tuia relocated to a new office, they wanted a warm, welcoming space that clearly reflected their brand story, vision and values – somewhere the Tui Tuia team would be proud to call home. This project also involved production management, coordinating requirements and installation between the signage company, building managers and Tui Tuia transition team to ensure smooth delivery.