A strong brand is more than a logo – it’s the feeling, clarity, and consistency that helps people instantly recognise who you are. My branding and identity work focuses on creating visual systems that feel grounded, purposeful, and true to each organisation’s story. Whether refreshing an existing brand or building one from the ground up, I craft identities that are flexible, accessible, and ready to grow with you.
Style Guide: Behind the logo
Style Guide: Horizontal Logo Variations
Style Guide: Stacked Logo Variations
Style Guide: Brand Colours
Style Guide: Graphics and Images
EVERY BODY FLOW • NEW BUSINESS LOGO CREATION
Still in its early stages of establishing itself, Every Body Flow is positioned to provide custom inclusive and accessible yoga and pilates services across the Auckland region, in-person and online. With a passion for people at its core, Every Body Flow supports, empowers and welcomes all ages, life stages, and abilities. This commitment to accessibility for everyone was the determining factor of the final logo design to make things as simple and as clear as possible, including ensuring visual accessibility of the brand. The form of the lotus pose (symbolic of empowerment) is derived from the intials 'eBf'.
The images above show a sample of pages from the Branding Style Guidelines, laid out in the Every Body Flow branded MS PowerPoint template.
Style Guide: Concept Influence
Style Guide: Logo Conceptualisation
Style Guide: Logo Variations
Style Guide: Colour Palette
TOMMY & CO • REBRAND LOGO CREATION
After a becoming the new owners, Tommy & Co wanted to rebrand their Chartered Accounting firm in Pukekohe to celebrate the start of a new era. Based on the concept that strong growth comes from strong roots, the final logo was a modern homage to the original business, paying respect to its 30+ years of service to 400+ valued clients, and had significant buy-in with long-service staff.
Selected pages from the Branding Style Guidelines have been laid out in the branded MS PowerPoint template designed for Tommy & Co.
Style Guide: Logo Concept
Style Guide: Behind the Logo
Style Guide: Logo Variations
Style Guide: Graphics and Images
UPSIDE PILATES • NEW BUSINESS LOGO CREATION
Upside Pilates needed a logo to reflect the persona of their relaxed and mindful Dunedin-based Pilates studio, with their close-knit team of experts, and commitment to their local community, providing fun, movement and empowerment to improve wellness and quality of life.
The logo was inspired by the beautiful rolling hills of Dunedin at sunrise, and for an added personal touch, the wordmark script for the final version was handwritten by the Director's own daughter.
LILLIAN HOU • REBRAND LOGO CREATION
This personal rebrand project introduced a new vibrant colour palette and elements to represent my range, versatility, and love for design, with the intention to use these elements separately in animations, and together as textures or background patterns. The shapes are also a light-hearted reflection of my speech impediment which is very much a part of me.
The new logo more accurately captures the zest and passion, pride and confidence that I have in my work.