Digital assets – everything from icons and illustrations, to animations, infographics, and branded imagery – are the visual elements that bring your brand to life online. When crafted with intention, these can have real impact across social media, emails/EDMs, LMS platforms, websites, and presentations. They don’t just grab attention – they can help tell a story, spark interest, highlight key information, and make sure your brand stands out in a busy digital world.
Tui Tuia EDM Header 1
Tui Tuia EDM Header 2
Tui Tuia | Reading Recovery EDM Header
Lillian Hou EDM Header
VARIOUS CLIENTS • 4 x END-OF-YEAR ANIMATED EDM HEADERS
These four seasonal animated headers were created for end-of-year emails/EDMs sent to clients, stakeholders and staff. The top two are for Tui Tuia – the first showcasing key imagery with a local summer twist, the other displaying more seasonal fun. Reading Recovery’s iconic bubble characters and vibrant brand colours integrate well into a fun Christmas scene. With the final header created for my own wonderful customers to say thank you for the years’ work.
Leadership Workshop
Long quote
Te Whānau Maioha Workshop
Literacy Workshop
Pacific-led Education Workshop
Profile Showcase
Languages Workshop
Short quote
Short quote with image
Reading Recovery quote with image
Reading Recovery quote
Tui Tuia Workshop
TUI TUIA | LEARNING CIRCLE • VARIOUS SOCIAL MEDIA TEMPLATES
A sample of social media templates customised to various departments in Tui Tuia for uses such as notifications for workshops, showcasing profiles, and inspirational quotes. Created in Adobe Express for easy collaboration with the Tui Tuia’s Marketing team.
TUI TUIA | LEARNING CIRCLE | READING RECOVERY • HELP ME READ LMS ASSETS
The Tui Tuia | Literacy team needed two sets of graphic icons created (one set with the alphabet, another to illustrate signs to look for and steps to take with a child struggling with reading) to animate as part of their online 'Help Me Read' LMS course. During the development process, discussion was raised whether the course should be branded under Tui Tuia | Literacy or Reading Recovery. The two images above were visuals created to assist in the decision process.
ASIAN FAMILY SERVICES • INFOGRAPHIC FOR THE ASIAN COMMUNITIES MENTAL WELLBEING & RESILIENCE PROGRAMME
One of a suite of infographics created for Asian Family Services' online Asian Communities Mental Wellbeing and Resilience Programme, equipping health professionals in Aotearoa with the skills to support Asian patients at risk of suicide. This infographic, displayed in the course introduction, was required to visually highlight key statistics on mental health challenges, suicide prevention, and barriers faced by Asian communities in New Zealand, in an easily-digestible format, and set the stage for understanding how cultural context influences mental well-being and help-seeking behaviour.
TUI TUIA | LEARNING CIRCLE • 4 x EDM HEADERS
A small sample of header graphics created for Tui Tuia’s various email/EDM templates. Different versions were created for each department and service stream. The full EDM on the right displays section header graphics created. Supervising layout, final QA and checks of the regular EDMs were also part of my role.
LILLIAN HOU • NEW BRAND VIDEO
This short video went to existing customers announcing the recent rebrand during a time of change and uncertainty. It expressed the energy and personality of the new branding, and showcased a first step in new skills with video and animation.