Coming from a Marketing and Design background, the area where creativity and strategy mix has always fascinated me. I thrive on crafting compelling visuals that serve a clear purpose – telling a story, driving a message, sparking engagement, and delivering impact.
I also take pride in being a thoughtful brand guardian, ensuring every piece aligns with brand values, its voice and narrative, and is implemented with care and consistency.
Conference Posters
Coffee Cart
A4 Table Toppers
Pull-up Banners
Tote Bags
Maramataka A4 Notebook
TUI TUIA | LEARNING CIRCLE • CONFERENCE AND EVENT MATERIALS
Tui Tuia delivers education and mentoring designed to inspire, uplift and help prepare teachers and kaiako, whānau and communities for today and tomorrow’s challenges. To support their presence at conferences, seminars, and events, a visually compelling suite of materials was developed to communicate core brand messages to educators and stakeholders.
Where appropriate, bilingual versions in English and Te Reo Māori were produced. Local imagery was selected and handled with cultural respect – particularly for Māori and Pasifika communities – by preserving the integrity of subjects (e.g., ensuring heads were fully visible). Tui Tuia’s custom Kowhaiwhai patterns were also used thoughtfully, following the cultural guidelines that come with their significance.
Their Maramataka notebook, their most popular promotional product, incorporated the Maramataka calendar as an A3 foldout in the back cover. This was a result of close collaboration with the Maramataka Māori organisation.
All Tui Tuia projects throughout this portfolio are original designs based on the stunning brand identity by Nick Hall, Creative Director of Strategy & Ops.
HEALTH SHUTTLE • VEHICLE LIVERY
Health Shuttle is a companion driving service designed to make everyday life easier for people who need extra support getting from A to B. The concept above was designed to deliver strong visual impact for their vehicle branding. With my understanding of the client’s priorities and production, I also developed a more economical, refined alternative – ultimately selected as the final design.
TUI TUIA | LEARNING CIRCLE • A4 SERVICE OFFERING FLYERS
A sample from the suite of flyers on each of Tui Tuia’s service offerings. Each flyer pulls from the primary colour of their service stream and required special care in image selection and treatment for cultural reasons. This project required in-depth cross-team collaboration, including content specialists, copywriters, and translators.
Entrance lobby
Large open office
Shared kitchen
Director's office
TUI TUIA | LEARNING CIRCLE • NEW OFFICE WALL DECAL DESIGN AND IMPLEMENTATION
As Tui Tuia relocated to a new office, they wanted a warm, welcoming space that clearly reflected their brand story, vision and values – somewhere the Tui Tuia team would be proud to call home. This project also involved production management, coordinating requirements and installation between the signage company, building managers and Tui Tuia transition team to ensure smooth delivery.
TUI TUIA | LEARNING CIRCLE | LANGUAGES • 'POWER OF…' AND 'WHY LEARN…' POSTERS
Two suites of 9+ posters for Tui Tuia’s Languages division – each depicting individual languages (French, German, Spanish, Chinese, Japanese, Korean, Lea Faka Tonga, Samoan, and NZ Sign Language) and one depicting the benefits of languages in general. Each language poster holds differing facts and displays custom graphics iconic to each culture. Individual posters needed to stand on their own, but also sit harmoniously next to the corresponding poster from the other suite. As the target audience was Year 7–13 students (outside of Tui Tuia’s traditional market) lenience was given to composition, font and image selection, which tested well with a sample group, while still having clearly identifiable branding.
TUI TUIA | LEARNING CIRCLE | READING RECOVERY • FAQ FLYER
This 4-page FAQ flyer was created for the Tui Tuia Reading Recovery team in response to requests for further information. Reading Recovery has its own branding, separate from Tui Tuia, that reflects its support for Early Learning Services, using more vibrant solid colours and child-friendly iconography.
TUI TUIA | LEARNING CIRCLE • 'ABOUT US' PRESENTATION SLIDES
Task was to design and format a set of informational slides about Tui Tuia that could be used for internal new staff inductions and condensed for external use at conferences, seminars, and events as a looped slideshow. Created in MS Powerpoint for easy client-use, with supporting graphics created in Adobe Illustrator.